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Winning the marketing war : a field manual for business leaders / Gerald A. Michaelson with contributions by Sun Tzu ... [et al.].

By: Material type: TextPublication details: Lanham, MD : Madison Books ; [Cambridge, Mass.] : Abt Books, c1987.Description: xv, 270 p. : ill. ; 24 cmISBN:
  • 0333933737
Subject(s): DDC classification:
  • 658.8 MIC [ Shelf 66 ]
LOC classification:
  • 658.8 MIC
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 MIC [ Shelf 66 ] (Browse shelf(Opens below)) 1 Available 0005624
Reference Indian Institute Of Management, Shillong 658.8 MIC [ Shelf 66 ] (Browse shelf(Opens below)) 0 Not for loan 0005623

Bibliography: p. 263-267.

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