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Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier, c2007.Description: x, 294 p. : ill. ; 24 cmISBN: - 0750681330 (pbk.)
- 658.8 MEL [ Shelf 66 ]
- 658.8 MEL
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Reference
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Indian Institute Of Management, Shillong | 658.8 MEL [ Shelf 66 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0005333 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.8 MEL [ Shelf 66 ] (Browse shelf(Opens below)) | 1 | Available | 0005334 |
Includes index.
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