Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]

By: Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2004.Description: xv, 270 p. : ill. ; 24 cmISBN:
  • 0143061892
  • 0143061895
Subject(s): DDC classification:
  • 658.802 KUM [ Shelf 67 ]
LOC classification:
  • 658.802 KUM
Online resources:
Contents:
From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 11 Available 0010763
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 10 Available 0009741
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 8 Available 0009610
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 9 Available 0009636
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 6 Available 0009531
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 7 Available 0009541
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 5 Available 0009503
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 3 Available 0009477
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 4 Available 0009464
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 2 Available 0004554
Reference Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 0 Not for loan 0004552
Book Indian Institute Of Management, Shillong 658.802 KUM [ Shelf 67 ] (Browse shelf(Opens below)) 1 Available 0004553

Includes bibliographical references (p. [247]-258) and index.

From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.

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