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141.

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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by

Grover, Rajiv, 1953-
Vriens, Marco

Material type:

Text

Publication details: Thousand Oaks : SAGE Publications, c2006

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 GRO [ Shelf 15 ].

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142.

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Internet marketing of tourism : illustrating kumaon himalaya / N. S. Bisht, Rakesh Belwal and Shweta Pande. by

Bisht, N. S
Belwal, Rakesh
Pande, Shweta

Material type:

Text

Publication details: Mumbai: Himalaya publishing house, 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 BIS [ Shelf 80].

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143.

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International marketing : text and cases / Francis Cherunilam. by

Cherunilam, Francis

Edition: 10th ed.

Material type:

Text

Publication details: Mumbai : Himalaya publishing house, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 CHE [ Shelf 80].

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144.

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Marketing strateties of small and medium scale industry / Gajendra Singh. by

Singh, Gajendra

Material type:

Text

Publication details: New Delhi : Deep and Deep publications, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SIN [ Shelf 80].

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145.

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Cases in rural marketing : an integrated approach / C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. by

Krishnamacharyulu, C. S. G
Ramakrishnan, Lalitha

Material type:

Text

Publication details: Kindersley : Pearson Education, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KRI [ Shelf 80].

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146.

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Marketing principles and techniques / Nirmal Singh and Devendra Thakur. by

Singh, Nirmal
Thakur, Devendra

Edition: 2nd rev. ed.

Material type:

Text

Publication details: New Delhi : Deep and Deep publications, 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 SIN [ Shelf 80].

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147.

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Textbook of marketing of services : the indian experience / Nimit Chowdhary and Monika Chowdhary. by

Chowdhary, Nimit
Chowdhary, Monika

Material type:

Text

Publication details: Delhi : Macmillan, 2005

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 CHO [Shelf 80].

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148.

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Services marketing : concepts, practices and cases from indian environment / S. Shajahan. by

Shajahan, S

Edition: 2nd ed.

Material type:

Text

Publication details: Mumbai : Himalaya publishing house, 2005

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SHA [ Shelf 80].

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149.

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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar. by

Panwar, J. S, 1948-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 381.0954 PAN [ Shelf 77].

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150.

Indo-german chamber of commerce deutsch-indische handelskammer : How to export to germnay with special reference to the EU / AHK. by

Material type:

Text

Publication details: Maharashtra : Jyoti ceramic industries, 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 382.6109 AHK [ Shelf 15 ].

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151.

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Handbook of relationship marketing / edited by Jagdish N. Sheth, Atul Parvatiyar. by

Sheth, Jagdish N
Parvatiyar, Atul

Material type:

Text

Publication details: Thousand Oaks : SAGE Publications, c2000

Other title:

Relationship marketing.

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SHE [ Shelf 5 ].

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152.

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The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan. by

Khan, Kaleem Mohammed, 1951-
Khan, Mohammed Naved, 1969-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif.; London : Response Books, 2006

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8003 KHA [Shelf 80].

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153.

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The Blackwell encyclopedia of management. Marketing / edited by Dale Littler. by

Littler, Dale
Blackwell Publishing Ltd

Series: The Blackwell encyclopedia of management ; v. 9

Material type:

Text

Publication details: Malden, MA : Blackwell Pub., c2005

Other title:

Marketing

Online resources:

Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.003 LIT.

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154.

The marketing whitebook 2007-2008 / edited by Jehangir S. Pocha. by

Pocha, Jehangir S

Material type:

Text

Publication details: New Delhi : Businessworld

Other title:

Marketing white book
Businessworld marketing whitebook
BW marketing whitebook

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 POC. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 POC.

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155.

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Harvard business review on marketing. Series: The Harvard business review paperback series

Material type:

Text

Publication details: Boston : Harvard Business School Press, c2001

Other title:

On marketing
Marketing

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 HAR [ Shelf 8 ], ...

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156.

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Harvard business essentials : marketers toolkit : the 10 strategies you need to succeed / Harvard Business School. by

Harvard Business School

Series: Harvard business essentials | Harvard business essentials series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2006

Other title:

Marketer's toolkit

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.802 HAR [ Shelf 4 ], ...

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157.

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Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. by

Quelch, John A
Jocz, Katherine E

Material type:

Text

Publication details: Boston, Mass. : Harvard Business Press, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 QUE [ Shelf 80].

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158.

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How customers think : essential insights into the mind of the market / Gerald Zaltman. by

Zaltman, Gerald

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 ZAL [ Shelf 80].

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159.

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Marketing myopia / Theodore Levitt. by

Levitt, Theodore, 1925-2006

Series: Harvard business review classics

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LEV [ Shelf 80].

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160.

Marketing management : text and cases / Biplab S. Bose. by

Bose, Biplab S

Material type:

Text

Publication details: Mumbai : Himalaya publishing house, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BOS [ Shelf 80].

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