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Harvard business essentials : marketers toolkit : the 10 strategies you need to succeed / Harvard Business School.

Contributor(s): Material type: TextSeries: Harvard business essentials | Harvard business essentials seriesPublication details: Boston, Mass. : Harvard Business School Press, c2006.Description: xviii, 230 p. : ill. ; 24 cmISBN:
  • 1591397626 (alk. paper)
  • 9781591397625
Other title:
  • Marketer's toolkit
Subject(s): DDC classification:
  • 658.802 HAR [ Shelf 4 ]
LOC classification:
  • 658.802 HAR
Online resources:
Contents:
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.802 HAR [ Shelf 4 ] (Browse shelf(Opens below)) 0 Available 0003923
Book Indian Institute Of Management, Shillong 658.802 HAR [ Shelf 4 ] (Browse shelf(Opens below)) 1 Available 0004018

Includes bibliographical references and index.

Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.

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