The Blackwell encyclopedia of management. Marketing / edited by Dale Littler.

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TextSeries: The Blackwell encyclopedia of management ; v. 9Publication details: Malden, MA : Blackwell Pub., c2005.Description: ix, 404 p. : ill. ; 26 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.003 LIT (Browse shelf(Opens below))					Not for loan			0004073

Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997.

Includes bibliographical references and index.

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