The marketing whitebook 2007-2008 / edited by Jehangir S. Pocha.

Contributor(s): Material type: TextPublication details: New Delhi : BusinessworldDescription: 325 p. : ill. (some col.), col. maps ; 20 cmOther title:
  • Marketing white book
  • Businessworld marketing whitebook
  • BW marketing whitebook
Subject(s): DDC classification:
  • 658.8 POC
LOC classification:
  • 658.8 POC
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 POC (Browse shelf(Opens below)) 1 Available 0004456
Reference Indian Institute Of Management, Shillong 658.8 POC (Browse shelf(Opens below)) 0 Not for loan 0004455

"The essential handbook for marketers"--Cover.

Description based on: 2005.

Issue for 2005 also called: 2nd ed.

Acquired via LC overseas office. New Delhi Field Office. Most recent issues may not yet be available in LC Washington.

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