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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.

By: Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: 487 p. ; 21 cmISBN:
  • 0761932585 (paper back)
Subject(s): DDC classification:
  • 381.0954 PAN [ Shelf 77]
LOC classification:
  • 381.0954 PAN
Online resources:
Contents:
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 381.0954 PAN [ Shelf 77] (Browse shelf(Opens below)) Not for loan 0004920

Includes bibliographical references and index.

The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.

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