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Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Harvard Business Press, c2007.Description: viii, 331 p. ; 25 cmISBN:
  • 9781422117354
  • 1422117359
Subject(s): DDC classification:
  • 658.8 QUE [ Shelf 80]
LOC classification:
  • 658.8 QUE
Contents:
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8 QUE [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0004796

Includes bibliographical references (p. 279-311) and index.

Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.

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