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101.

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Developing strategic thought : rediscovering the art of direction-giving / edited by Bob Garratt. by

Garratt, Bob

Series: McGraw-Hill developing organizations series

Material type:

Text

Publication details: London ; New York : McGraw-Hill Book Co., c1995

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 GAR [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 GAR [ Shelf 51 ].

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102.

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Different thinking : creative strategies for developing the innovative business / Anja Foerster and Peter Kreuz. by

Foerster, Anja
Kreuz, Peter

Material type:

Text

Publication details: Philadelphia : Kogan Page Limited, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.4012 FOE [ Shelf 51 ], ...

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103.

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From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by

Jolly, Adam

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 JOL [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 JOL [ Shelf 66 ].

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104.

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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by

Van Gelder, Sicco, 1964-

Material type:

Text

Publication details: Sterling, Va. : Kogan Page Limited, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 GEL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 GEL [ Shelf 69 ].

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105.

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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by

McDonald, Malcolm

Material type:

Text

Publication details: London : Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 MCD [ SHelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 MCD [ SHelf 67 ].

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106.

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New directions in corporate strategy / edited by Garry Twite and Michael O'Keeffe. by

Twite, Garry
O'Keeffe, Michael

Material type:

Text

Publication details: St. Leonards, N.S.W. ; London : Allen & Unwin, 2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 TWI [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 TWI [ Shelf 51 ].

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107.

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The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. by

Lawson, Russell

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 LAW [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 LAW [ Shelf 72 ].

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108.

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Project management disasters and how to survive them / David Nickson with Suzy Siddons. by

Nickson, David
Siddons, Suzy
Nickson, David. Project disasters & how to survive them

Material type:

Text

Publication details: London : Kogan Page, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.404 NIC [ Shelf 56 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.404 NIC [ Shelf 56 ].

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109.

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Secrets to building a winning business : tips for building an outstanding business in a competitive market / Andrew Griffiths. by

Griffiths, Andrew, 1966-

Material type:

Text

Publication details: Crows Nest, N.S.W. : Allen & Unwin, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 650.1 GRI [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 650.1 GRI [ Shelf 3 ].

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110.

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The successful enterpreneur's guidebook : where you are now, where you want to be, how to get there / Colin Barrow, Robert Brown, Liz Clarke. by

Barrow, Colin
Brown, Robert, 1937-
Clarke, Liz, 1946-

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadephia : Kogan Page Limited, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 BAR [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 BAR [ Shelf 41 ].

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111.

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Successful Business Planning : Energizing our ompany's Potential / Norton Paley by

Paley, Norton

Material type:

Text

Publication details: New Delhi : Viva Books , 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 PAL [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 PAL [ Shelf 51 ].

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112.

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Pocket strategy : the essentials of business strategy from A to Z / the Economist. by

Hindle, Tim

Series: The Economist books | Economist books (Series)

Edition: 4th ed.

Material type:

Text

Publication details: London, England : Profile Books, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 HIN [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 HIN [ Shelf 8 ].

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113.

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Strategic management for tourism communities : bridging the gaps / Peter E. Murphy and Ann E. Murphy. by

Murphy, Peter E, 1942-
Murphy, Ann E, 1972-

Series: Aspects of tourism ; 16

Material type:

Text

Publication details: Clevedon ; Buffalo : Channel View Publications, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 910.684 MUR [ Shelf 57 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 910.684 MUR [ Shelf 57 ].

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114.

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Strategic management dynamics / Kim Warren. by

Warren, Kim

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 WAR [ Shelf 78].

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115.

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Strategic research and political communications for NGOs : initiating policy change / Accenture-Stiftung Germany, School of Communication Management, International University in Germany, Bruchsal, The Banyan. by

Accenture-Stiftung (Germany)
International University in Germany. School of Communication Management
Banyan (Organization)

Material type:

Text

Publication details: Thousand Oaks : SAGE Publications, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 ACC [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 ACC [ Shelf 72 ].

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116.

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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by

Cheverton, Peter

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Online resources:

Download FILE

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 CHE [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 CHE [ Shelf 66 ].

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117.

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HRM strategic integration and organizational performance / Ashok Chanda, Jie Shen. by

Chanda, Ashok, 1965-
Shen, Jie, 1947-

Material type:

Text

Publication details: Los Angeles : Response, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.301 CHA [ Shelf 50 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.301 CHA [ Shelf 50 ].

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118.

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Strategic marketing management / Carol H. Anderson, Julian W. Vincze. by

Anderson, Carol H
Vincze, Julian W

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Houghton Mifflin, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 AND [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 AND [ Shelf 67 ].

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119.

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Gaining and sustaining competitive advantage / Jay B. Barney. by

Barney, Jay B

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Pearson Prentice Hall, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.4012 BAR [ Shelf 51 ], ... Not available: Indian Institute Of Management, Shillong: Checked out (1).

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120.

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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. by

Mullins, John W. (John Walker)

Edition: 2nd ed.

Material type:

Text

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006

Availability: No items available.

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