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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

By: Material type: TextPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780749445652
Subject(s): DDC classification:
  • 658.8 CHE [ Shelf 66 ]
LOC classification:
  • 658.8 CHE
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8 CHE [ Shelf 66 ] (Browse shelf(Opens below)) 0 Not for loan 0008044
Book Indian Institute Of Management, Shillong 658.8 CHE [ Shelf 66 ] (Browse shelf(Opens below)) 1 Available 0008045

Includes index.

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