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The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy.

By: Material type: TextPublication details: London ; Philadelphia : Kogan Page, c2006.Description: viii, 184 p. : ill. ; 24 cmISBN:
  • 9780749449063
Subject(s): DDC classification:
  • 659.2 LAW [ Shelf 72 ]
LOC classification:
  • 659.2 LAW
Contents:
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 659.2 LAW [ Shelf 72 ] (Browse shelf(Opens below)) 0 Not for loan 0007869
Book Indian Institute Of Management, Shillong 659.2 LAW [ Shelf 72 ] (Browse shelf(Opens below)) 1 Available 0007870

Includes index.

Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.

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