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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
Material type:
TextPublication details: London : Philadelphia : Kogan Page, 2008.Description: x, 197 p. : ill. ; 22 cmISBN: - 9780749453787
- How come your marketing plans aren't working?
- 658.802 MCD [ SHelf 67 ]
- 658.802 MCD
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Reference
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Indian Institute Of Management, Shillong | 658.802 MCD [ SHelf 67 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0007809 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.802 MCD [ SHelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0007810 |
Includes bibliographical references (p. 192) and index.
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