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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Lovelock, Christopher H
Wirtz, Jochen

Edition: 5th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LOV [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LOV [ Shelf 67 ].

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Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes. by

Glynn, William J
Barnes, James G

Material type:

Text

Publication details: Chichester ; New York : Wiley, c1995

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GLY [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GLY [ Shelf 67 ].

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2006

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.8 ZEI [ Shelf 67 ], ...

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Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by

Fitzsimmons, James A
Fitzsimmons, Mona J

Edition: 6th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.514 FIT [ Shelf 64 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.514 FIT [ Shelf 64 ].

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Services marketing and management / Audrey Gilmore. by

Gilmore, Audrey

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2003

Online resources:

Click here to access online
Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 80].

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Sustaining India's Services revolution: / access to foreign markets, domestic reform, and International negotiations The World Bank

Material type:

Text

Publication details: Washinton: The World Bank 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80954 WOR.

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Service Sector in Indian Economy / edited by Talluru Sreenivas and forwared by R. Murali Baqbu Rao by

Sreenivas, Talluru

Material type:

Text

Publication details: New Delhi : Discovery Publishing House , 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.470954 SRE [ Shelf 37 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.470954 SRE [ Shelf 37 ].

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Service management and marketing : customer management in service competition / Christian Gronroos. by

Gronroos, Christian, 1947-

Edition: 3rd ed.

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GRO [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRO [ Shelf 67 ].

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Service productivity management : improving service performance using data envelopment analysis (DEA) / H. David Sherman, Joe Zhu. by

Sherman, H. David
Zhu, Joe, 1968-

Material type:

Text

Publication details: New York : Springer, c2006

Online resources:

Download File

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.314 SHE [ Shelf 78].

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10.

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Selling the invisible : a field guide to modern marketing / Harry Beckwith. by

Beckwith, Harry

Material type:

Text

Publication details: New York : Business Plus Books, c1997

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BEC [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BEC [ Shelf 67 ].

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11.

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Services Marketing: People, Technology ,Strategy Christopher ,Lovelock, Johench Wirtz, by

Lovelock,Christopher
Wirtz , Jochen
Chatterjee, jayanta

Edition:

Material type:

Text

Publication details: Delhi : Pearson , 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8 LOV [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LOV [ Shelf 67 ].

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12.

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The management and marketing of services / Peter Mudie and Angela Cottam. by

Mudie, Peter
Cottam, Angela

Edition: 2nd ed.

Material type:

Text

Publication details: Oxford ; Boston : Butterworth Heinemann, 1999

Online resources:

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Availability: No items available.

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13.

A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical / Shweta Srivastava by

Srivastava, Shweta (2009PGP060)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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14.

Manufacturing & Service Operations Management / edited by Stephen C Graves by

Graves , Stephen . C
Institute for Operations Research and MAnagement Sciences

Material type:

Continuing resource

Publication details: Hanover.: Institute for Operations Research and Management Sciences , 2011

Online resources:

Online Journal

Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658 MSO, ...

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15.

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Service operations management : improving service delivery / Robert Johnston, Michael Shulver, Nigel Slack and Graham Clark. by

Johnston, Robert
Shulver, Michael [ author.]
Slack, Nigel [ author.]
Clark, Graham, 1949- [ author.]
Shulver, Michael
Slack, Nigel
Clark, Graham

Edition: Fifth edition.

Material type:

Text

Harlow, England ; New York : Pearson, 2021

Availability: Items available for loan: Indian Institute Of Management, Shillong (38)Call number: 658 JOH, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 JOH. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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16.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D
Pandit, Ajay

Edition: Seventh edition.

Material type:

Text

Chennai : McGraw-Hill Education, 2024

Availability: Items available for loan: Indian Institute Of Management, Shillong (15)Call number: 658.8 ZEI, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ZEI.

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