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Service management and marketing : customer management in service competition / Christian Gronroos.
Material type:
TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007.Edition: 3rd edDescription: x, 483 p. : ill. ; 24 cmISBN: - 9788126512874
- 658.8 GRO [ Shelf 67 ]
- 658.8 GRO
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Reference
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Indian Institute Of Management, Shillong | 658.8 GRO [ Shelf 67 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0008180 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.8 GRO [ Shelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0008181 |
Includes bibliographical references and index.
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