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Advertising and promotion : an IMC approach / Terence A. Ship. by
Material type: Text
Publication details: Delhi : South-western, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 SHI [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 SHI [ Shelf 72 ].
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When ads work : new proof that advertising triggers sales / John Philip Jones. by
Edition: 2nd ed.
Material type: Text
Publication details: Armonk, N.Y. : Sharpe, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 JON [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JON [ Shelf 72 ].
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Sikkim, export potential and prospects. by Series: Occasional paper ; no 134
Material type: Text
Publication details: Mumbai : Export-Import Bank of India, 2009
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 382.6 EXI.
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