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Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins.

By: Contributor(s): Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 4th edDescription: xx, 300 p. : ill. ; 24 cmISBN:
  • 9780749454746
Subject(s): DDC classification:
  • 658.82 MUL [ Shelf 69 ]
LOC classification:
  • 658.82 MUL
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.82 MUL [ Shelf 69 ] (Browse shelf(Opens below)) 0 Not for loan 0007909
Book Indian Institute Of Management, Shillong 658.82 MUL [ Shelf 69 ] (Browse shelf(Opens below)) 1 Available 0007910

Includes bibliographical references (p. 292) and index.

Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.

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