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81.

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Manager to CEO : corporate wisdom for survival and success / Walter Vieira. by

Vieira, Walter, 1938-

Material type:

Text

Publication details: New Delhi ;Thousand Oaks, Calif. : Response Books, c2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.409 VIE [ Shelf 79].

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82.

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Adventures in management : a saga of managing in a developing country / Kenneth Abeywickrama. by

Abeywickrama, Kenneth

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.409 ABE [ Shelf 79].

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83.

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Developmental aspects of entrepreneurship / edited by Shivganesh Bhargava. by

Bhargava, Shivganesh, 1959-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.04 BHA [ Shelf 75 ].

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84.

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Understanding emerging markets : building business BRIC by brick / Stefano Pelle. by

Pelle, Stefano, 1964-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, 2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.5091724 PEL [ Shelf 75 ].

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85.

Customer value investment : formula for sustained business success / Gautam Mahajan. by

Mahajan, Gautam, 1946-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MAH [ Shelf 80].

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86.

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Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by

Jain, Gautam Raj
Ahluwalia, Raunica, 1981-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.800954 JAI [ Shelf 10].

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87.

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Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by

Xavier, M. J, 1953-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 XAN [ Shelf 80].

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88.

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Services marketing and management / Audrey Gilmore. by

Gilmore, Audrey

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2003

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 80].

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89.

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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 2nd ed.

Material type:

Text

Publication details: Thousand, Oaks, Calif. : SAGE Publications, c2006

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 MCQ [ Shelf 80].

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90.

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Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum. by

Smith, Scott M
Albaum, Gerald S

Material type:

Text

Publication details: Thousand Oaks, Calif. : SAGE, c2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 SMI [Shelf 80].

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91.

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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: Thousand Oaks, CA : Response Books, 2001

Other title:

Twenty-four brand mantras

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KAP [ Shelf 80].

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92.

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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003

Other title:

Eighteen brand astras

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

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93.

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Sales and distribution management : an Indian perspective / Pingali Venugopal. by

Venugopal, Pingali, 1958-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, [Calif.] : Response Books, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 VEN [ Shelf 80].

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94.

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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by

Mentzer, John T
Moon, Mark A, 1955-

Edition: 2nd ed.

Material type:

Text

Publication details: Thousand Oaks, Calif. : SAGE Publications, c2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.818 MEN [ Shelf 80].

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95.

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Blind men and the elephant : demystifying the global IT services industry / Was Rahman & Priya Kurien. by

Rahman, Was, 1965-
Kurien, Priya, 1972-

Material type:

Text

Publication details: Thousand Oaks [Calif.] : SAGE Publications, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4702504 RAH [ Shelf 75 ].

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96.

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International marketing management : text and cases / U.C. Mathur. by

Mathur, U. C, 1938-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.84 MAT [ Shelf 80].

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97.

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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by

Grover, Rajiv, 1953-
Vriens, Marco

Material type:

Text

Publication details: Thousand Oaks : SAGE Publications, c2006

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 GRO [ Shelf 15 ].

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98.

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Managing India's small industrial economy : the catalytic role of industrial counsellors and policy makers / V. Padmanand, V.G. Patel. by

Padmanand, V, 1967-
Patel, V. G

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2004

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.6420954 PAD [ Shelf 75 ].

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99.

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Economy and organization : Indian institutions under the neoliberal regime / edited by Amiya Kumar Bagchi. by

Bagchi, Amiya Kumar

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, c1999

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.60954 BAG [ Shelf 75 ].

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100.

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Introduction to globalization and business : relationships and responsibilities / Barbara Parker. by

Parker, Barbara, 1947-

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE, 2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.049 PAR [ Shelf 75 ].

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