Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

By:

Mentzer, John T

Contributor(s):

Moon, Mark A, 1955-

Material type:

TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2005.Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN:

8178295059

Subject(s):

DDC classification:

658.818 MEN [ Shelf 80]

LOC classification:

658.818 MEN

Online resources:

Contents:

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.818 MEN [ Shelf 80] (Browse shelf(Opens below))					Not for loan			0004929

Includes bibliographical references (p. 331-335) and index.

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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