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Understanding emerging markets : building business BRIC by brick / Stefano Pelle.

By: Material type: TextPublication details: New Delhi ; Thousand Oaks : Response Books, 2007.Description: 246 p. : ill., maps ; 20 cmISBN:
  • 0761935576 (paper back)
  • 9780761935575 (paper back)
Subject(s): DDC classification:
  • 338.5091724 PEL [ Shelf 75 ]
LOC classification:
  • 338.5091724 PEL
Online resources:
Contents:
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 338.5091724 PEL [ Shelf 75 ] (Browse shelf(Opens below)) Not for loan 0004969

Includes bibliographical references (p. [238]-241) and index.

What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.

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