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381.

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Manager to CEO : corporate wisdom for survival and success / Walter Vieira. by

Vieira, Walter, 1938-

Material type:

Text

Publication details: New Delhi ;Thousand Oaks, Calif. : Response Books, c2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.409 VIE [ Shelf 79].

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382.

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Adventures in management : a saga of managing in a developing country / Kenneth Abeywickrama. by

Abeywickrama, Kenneth

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.409 ABE [ Shelf 79].

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383.

Global marketing management / Warren J. Keegan. by

Keegan, Warren J
Green, Mark C

Edition: 7th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KEE [ Shelf 80].

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384.

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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by

Gilligan, Colin
Wilson, R. M. S. (Richard Malcolm Sano)

Material type:

Text

Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 GIL [ Shelf 80].

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385.

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Services marketing and management / Audrey Gilmore. by

Gilmore, Audrey

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2003

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 80].

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386.

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eTourism : information technology for strategic tourism management / Dimitrios Buhalis. by

Buhalis, Dimitrios

Material type:

Text

Publication details: Harlow, England : Financial Times Prentice Hall, 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4791 BUH [ Shelf 57 ].

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387.

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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003

Other title:

Eighteen brand astras

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

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388.

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Sales and distribution management : an Indian perspective / Pingali Venugopal. by

Venugopal, Pingali, 1958-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, [Calif.] : Response Books, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 VEN [ Shelf 80].

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389.

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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by

Mentzer, John T
Moon, Mark A, 1955-

Edition: 2nd ed.

Material type:

Text

Publication details: Thousand Oaks, Calif. : SAGE Publications, c2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.818 MEN [ Shelf 80].

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390.

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International marketing management : text and cases / U.C. Mathur. by

Mathur, U. C, 1938-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.84 MAT [ Shelf 80].

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391.

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Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson. by

Reynolds, Thomas J. (Thomas John), 1947-
Olson, Jerry C. (Jerry Corrie), 1944-

Material type:

Text

Publication details: Mahwah, N.J. : L. Erlbaum, 2001

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 REY [ Shelf 80].

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392.

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Introduction to globalization and business : relationships and responsibilities / Barbara Parker. by

Parker, Barbara, 1947-

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE, 2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.049 PAR [ Shelf 75 ].

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393.

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Brand management : text and cases / U. C. Mathur. by

Mathur, U. C

Material type:

Text

Publication details: Delhi : Macmillan, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf ].

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394.

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International business and globalization / edited by John D. Daniels and Jeffrey A. Krug. by

Daniels, John D
Krug, Jeffrey A. (Jeffrey Alan), 1959-

Series: Contemporary issues in business and globalization

Material type:

Text

Publication details: Los Angeles ; London : SAGE, 2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (3)Call number: 338.88 DAN [ Shelf 75 ], ...

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395.

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Marketing strateties of small and medium scale industry / Gajendra Singh. by

Singh, Gajendra

Material type:

Text

Publication details: New Delhi : Deep and Deep publications, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SIN [ Shelf 80].

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396.

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Cases in rural marketing : an integrated approach / C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. by

Krishnamacharyulu, C. S. G
Ramakrishnan, Lalitha

Material type:

Text

Publication details: Kindersley : Pearson Education, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KRI [ Shelf 80].

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397.

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Marketing principles and techniques / Nirmal Singh and Devendra Thakur. by

Singh, Nirmal
Thakur, Devendra

Edition: 2nd rev. ed.

Material type:

Text

Publication details: New Delhi : Deep and Deep publications, 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 SIN [ Shelf 80].

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398.

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Skills for sales success / David J. Batchelor and Arthur H. Horn. by

Batchelor, David J
Horn, Arthur H

Material type:

Text

Publication details: Delhi : Macmillan, 1996

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 BAT [ Shelf 80].

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399.

Logistics management : the supply chain imperative / Vinod V. Sople. by

Sople, Vinod V

Material type:

Text

Publication details: Singapore : Pearson Education, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 SOP [ Shelf 79].

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400.

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Product management / M. Shiv Kumar. by

Kumar, M. Shiv

Material type:

Text

Publication details: Mumbai : Himalaya publishing house, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 KUM [ Shelf 79].

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