Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

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TextPublication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003.Description: 625 p. ; 24cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				658.802 GIL [ Shelf 80] (Browse shelf(Opens below))					Available			0005306

Includes bibliographical references and index.

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