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201.

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Beyond branding / edited by Nicholas Ind. by

Ind, Nicholas

Material type:

Text

Publication details: London, UK ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

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202.

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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda. by

Mikunda, Christian

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659 MIK [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659 MIK [ Shelf 72 ].

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203.

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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.56 LEH [ Shelf 64 ], ...

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204.

Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEH [ Shelf 69 ].

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205.

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Branded male : marketing to men / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.80081 TUN [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80081 TUN [ Shelf 67 ].

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206.

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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by

Clifton, Rita
Simmons, John, 1948-
Ahmad, Sameena

Series: The economist series

Material type:

Text

Publication details: Princeton, NJ : Bloomberg Press, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 CLI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 CLI [ Shelf 69 ].

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207.

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Break through the noise : 9 tools to propel your marketing message / Elisa Southard. by

Southard, Elisa

Material type:

Text

Publication details: Walnut Creek, CA : MarketSkills, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SOU [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SOU [ Shelf 66 ].

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208.

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Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by

Floor, Ko

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 FLO [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 FLO [ Shelf 69 ].

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209.

Business to business market research : understanding and measuring business markets / Ruth McNeil. by

McNeil, Ruth
Market Research Society

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 MCN [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 MCN [ Shelf 70 ].

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210.

Commonsense direct & digital marketing / Drayton Bird. by

Bird, Drayton
Bird, Drayton. Commonsense direct marketing

Edition: 5th ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Other title:

Commonsense direct and digital marketing

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.872 BIR [ Shelf 71 ], ...

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211.

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Customer relationship management : how to turn a good business into a great one! / Graham Roberts-Phelps. by

Roberts-Phelps, Graham

Material type:

Text

Publication details: New Delhi : Viva, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 ROB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 ROB [ Shelf 69 ].

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212.

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Everything You Need to Know About Marketing / Patrick Forsyth by

Forsyth, Patrick

Edition: 2nd. ed.

Material type:

Text

Publication details: New Delhi : Kogan Page , 2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 FOR [ Shelf 66 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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213.

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Eve-olution : the Truths of Marketing to Women / Faith Popcorn & Lys Marigold by

Popcorn, Faith

Material type:

Text

Publication details: London : Profile Books , 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 POP [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 POP [ Shelf 66 ].

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214.

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Fashion brands : branding style from Armani to Zara / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: Sterling, Va. : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 746.920688 TUN ( Shelve 57 ), ...

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215.

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From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by

Jolly, Adam

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 JOL [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 JOL [ Shelf 66 ].

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216.

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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by

Van Gelder, Sicco, 1964-

Material type:

Text

Publication details: Sterling, Va. : Kogan Page Limited, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 GEL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 GEL [ Shelf 69 ].

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217.

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden. by

Kaden, Robert J

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KAD [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KAD [ Shelf 70 ].

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218.

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Gurus on Marketing / Sultan Kermally by

Kermally. Sultan

Material type:

Text

Publication details: New Delhi : Viva Books , 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KER [ Shelf 80].

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219.

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. by

Williams, Alison
Mullin, Roddy

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 WIL [ Shelf 15]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 WIL [ Shelf 15].

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220.

The Handbook of Marketing Communications : An Integrated Approach / P.R. Smith and Jonathan Taylor by

Smith, P.R

Edition: 3rd.ed.

Material type:

Text

Publication details: New Delhi : Kogan Page , 2003

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 SMI [ Shelf 15 ].

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