Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

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TextPublication details: London ; Sterling, VA : Kogan Page, c2004.Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				659 MIK [ Shelf 72 ] (Browse shelf(Opens below))				0	Not for loan			0007648
	Book	Indian Institute Of Management, Shillong				659 MIK [ Shelf 72 ] (Browse shelf(Opens below))				1	Available			0007649

"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.

Includes bibliographical references (p. [201]) and index.

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