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21.

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The DNA of Customer Experience : How Emotions Drive Value by Colin Shaw by

Shaw, Colin

Material type:

Text

Publication details: New York : Palgrave-Macmillan , 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SHA [ Shelf 80].

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22.

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Building great customer experiences / Colin Shaw and John Ivens. by

Shaw, Colin, 1928-
Ivens, John

Material type:

Text

Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 80].

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23.

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Consumer Behavior and Managerial Decision Making by Frank R Kardes by

Kardes Frank R

Edition: 2nd. ed

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KAR [ Shelf 70 ].

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24.

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101 Ways to Really Satisfy Your Customers : Simple Ways to Keep Your Customers and Attract New Ones / Andrew Griffiths by

Griffiths, Andrew

Material type:

Text

Publication details: New Delhi: Viva Books ; 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 GRI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 GRI [ Shelf 69 ].

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25.

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Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc. by

Szwarc, Paul

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Other title:

Researching customer satisfaction and loyalty

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 SZW [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SZW [ Shelf 69 ].

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26.

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Consumer Behaviour : Challenges for New Millenium Markets / Vipin Mathur by

Mathur, Vipin

Material type:

Text

Publication details: New Delhi : Cyber Tech , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 MAT [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 MAT [ Shelf 70 ].

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27.

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Financial shock : a 360� look at the subprime mortgage implosion, and how to avoid the next financial crisis / by Zandi, Mark .M by

Zandi, Mark M

Material type:

Text

Publication details: Harlow : Financial Times Prentice Hall, 2008

Availability: No items available.

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28.

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Consumer Behaviour and Branding: Concepts, Reading, and Cases / S Ramesh Kumar by

Kumar, S Ramesh

Material type:

Text

Publication details: New Delhi : Pearson, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8342 KUM [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].

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29.

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Advertising And The Mind of The Consumer : What Works, What Doesn't ,and Why / Max Sutherland & by

Sutherland, Max

Material type:

Text

Publication details: Crows Nest : NSW ; Allen & Unwin, 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1019 SUT [ Shelf 80].

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30.

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The science and art of branding / Giep Franzen and Sandra Moriarty. by

Franzen, Giep
Moriarty, Sandra E. (Sandra Ernst)

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 FRA [ Shelf 80].

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31.

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Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver. by

Oliver, Richard L, 1945-

Edition: 2nd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 OLI [ Shelf 80].

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32.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by

Schiffman, Leon G
Kanuk, Leslie Lazar

Edition: 9th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.8342 SCH [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH [ Shelf 70 ].

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33.

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Emotion and Reason in Consumer Behavior,/ Arjun Chaudhuri by

Chaudhuri, Arjun

Material type:

Text

Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8342 CHA [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 CHA [ Shelf 70 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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34.

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Indicus Consumer Handbook : The Marketer's Guide to Indian Consumers,/ Laveesh Bhandari, by

Bhandari, Laveesh

Material type:

Text

Publication details: New Delhi : Pearson, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BHA [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BHA [ Shelf 15 ].

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35.

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The truth about what customers want / Michael R. Solomon. by

Solomon, Michael R

Series: The truth about | Truth about (FT Press)

Material type:

Text

Publication details: Upper Saddle River, N.J. : FT Press, c2009

Other title:

What customers want

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8342 SOL [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SOL [ Shelf 70 ].

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36.

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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by

Sayre, Shay

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Other title:

Entertainment marketing and communication

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 790.2 SHA [ Shelf 57 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 790.2 SHA [ Shelf 57 ].

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37.

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What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. by

Mckain, Scott

Material type:

Text

Publication details: Nashville : Thomas Nelson Publishers, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 MCK [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MCK [ Shelf 69 ].

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38.

The Consumer Protection Act, 4986 (68 of 1986) / Government of India

Material type:

Text

Publication details: Delhi : Universal Law Publishing Co. Pvt. Ltd. 2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 651.3 GOI [ Shelf 38 ].

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39.

Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / Priyanka Pandit by

Pandit, Priyanka (2009PGP042)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDf

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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40.

User Engagement on Brijj.com / Nitin Saxena by

Saxena, Nitin (2009PGP037)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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