Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / Priyanka Pandit
Material type:
TextSeries: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010.Description: 36p.: ill.figure,tables; 29cmSubject(s): DDC classification: - 658.8
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Reports
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Indian Institute Of Management, Shillong | 658.8 (Browse shelf(Opens below)) | Available | 0009822 |
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