Your search returned 45 results.

21.

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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by

Series: The economist series

Material type:

Text

Publication details: Princeton, NJ : Bloomberg Press, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 CLI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 CLI [ Shelf 69 ].

22.

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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by

Van Gelder, Sicco, 1964-

Material type:

Text

Publication details: Sterling, Va. : Kogan Page Limited, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 GEL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 GEL [ Shelf 69 ].

23.

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How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands / Keith Lincoln and Lars Thomassen. by

Material type:

Text

Publication details: Philadelphia : Kogan Page Limited, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 LIN [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 LIN [ Shelf 71 ].

24.

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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. by

Ind, Nicholas

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

25.

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Media monoliths : how great media brands thrive and survive / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.4730223 TUN [ Shelf 27 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4730223 TUN [ Shelf 27 ].

26.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. by

Edition: 1st ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LIN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

27.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

28.

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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs]. by

Kapferer, Jean-Noel

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Kogan Page, 2000

Availability: Not available: Indian Institute Of Management, Shillong: Checked out (2).

29.

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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 TYB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 TYB [ Shelf 69 ].

30.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by

Keller, Kevin Lane, 1956-

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Pearson/Prentice Hall, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.827 KEL [ Shelf 69 ], ...

31.

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Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/ Martin Lindstrom by

Lindstrom, Martin

Material type:

Text

Publication details: New Delhi : Kogan Page, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 LIN [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

32.

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The science and art of branding / Giep Franzen and Sandra Moriarty. by

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 FRA [ Shelf 80].

33.

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The Brand Management Checklist : Proven Tools & Techniques for Creating Winning Brands,/ Brad VanAuken by

VanAuken, Brad

Material type:

Text

Publication details: New Delhi : Kogan Page, 2004

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 VAN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 VAN [ Shelf 69 ].

34.

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by

Salinas, Gabriela

Material type:

Text

Publication details: Chichester, U.K. : Wiley, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 657.7 SAL [ Shelf 77].

35.

Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by

Material type:

Text

Publication details: London : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 BAS [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 BAS [ Shelf 69 ].

36.

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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. by

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 659.2 BOU [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 BOU [ Shelf 72 ].