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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
Material type:
TextPublication details: Chichester, U.K. : Wiley, c2009.Description: xxviii, 420 p. : ill. ; 24 cmISBN: - 9780470740316 (cloth)
- 0470740310 (cloth)
- 657.7 SAL [ Shelf 77]
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Reference
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Indian Institute Of Management, Shillong | 657.7 SAL [ Shelf 77] (Browse shelf(Opens below)) | Not for loan | 0009382 |
Includes bibliographical references and index.
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