Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs].

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TextPublication details: New Delhi : Kogan Page, 2000Edition: 2nd edDescription: v, 343p. : ill. ; 25cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.827 KAP [ Shelf 69 ] (Browse shelf(Opens below))				0	Checked out Not for loan		26/02/2023	0007920
	Book	Indian Institute Of Management, Shillong				658.827 KAP [ Shelf 69 ] (Browse shelf(Opens below))				1	Checked out		01/04/2020	0007921

Includes bibliographical references (p. 309-319) and index.

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