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21.

Foundations of advertising theory & practice / S. A. Chunawalla and K. C. Sethia. by

Chunawalla, S. A
Sethia, K. C

Edition: 6th ed.

Material type:

Text

Publication details: Mumbai : Himalaya publishing house, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 CHU [ Shelf 80].

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22.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: McGraw-Hill/Irwin series in marketing

Edition: 7th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BEL [ Shelf 80].

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23.

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The (un)common sense of advertising : getting the basics right / Sanjay Tiwari. by

Tiwari, Sanjay, 1953-

Material type:

Text

Publication details: Thousand Oaks, Calif. : Sage Publications Inc., 2003

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 TIW [ Shelf 80].

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24.

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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. by

Halve, Anand Bhaskar, 1955-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005

Online resources:

Click here to access online
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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 HAL [ Shelf 80].

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25.

Advertising / Frank Jefkins. by

Jefkins, Frank William

Material type:

Text

Publication details: Philadelphia, PA : Pearson Education, 2000

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JEF [ Shelf 80].

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26.

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The craft of copywriting / June A. Valladares. by

Valladares, June A, 1948-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2000

Online resources:

Click here to access online
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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.132 VAL [ Shelf 80].

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27.

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What's in A Name : Advertising and the Concepts of Brands / John Philip Jones and Jan S Slater by

Jones John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 JON [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JON [ Shelf 72 ].

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28.

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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by

Stafford, Marla R, 1960-
Faber, Ronald J, 1948-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.144 STA [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.144 STA [ Shelf 72 ].

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29.

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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by

Kelley, Larry D, 1955-
Jugenheimer, Donald W

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.111 KEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.111 KEL [ Shelf 72 ].

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30.

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When ads work : new proof that advertising triggers sales / John Philip Jones. by

Jones, John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: Armonk, N.Y. : Sharpe, c2007

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31.

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Brand Building Advertising : Concepts and Cases / M.G. Parameswaran by

Parameswaran, M.G

Material type:

Text

Publication details: New Delhi; Tata McGraw Hill : 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.9 PAR [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.9 PAR [ Shelf 72 ].

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32.

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Adland : a global history of advertising / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Other title:

Ad land

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.109 TUN [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.109 TUN [ Shelf 72 ].

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33.

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Fashion brands : branding style from Armani to Zara / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: Sterling, Va. : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 746.920688 TUN ( Shelve 57 ), ...

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34.

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How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. by

Roman, Kenneth
Maas, Jane
Nisenholtz, Martin

Edition: 3rd ed.

Material type:

Text

Publication details: New York : Thomas Dunne Books/St. Martin's Press, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 ROM [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 ROM [ Shelf 72 ].

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35.

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How to get ideas / Jack Foster ; illustrations by Larry Corby. by

Foster, Jack, 1930-

Edition: 1st ed.

Material type:

Text

Publication details: San Francisco : Berrett-Koehler, 1996

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 808.066659 FOS [ Shelf 3 ], ...

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36.

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Principles of advertising : a global perspective / Monle Lee, Carla Johnson. by

Lee, Monle
Johnson, Carla, 1944-

Edition: 2nd ed.

Material type:

Text

Publication details: New York : Haworth Press, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 LEE [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 LEE [ Shelf 72 ].

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37.

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The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis. by

Du Plessis, Erik

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1019 PLE [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1019 PLE [ Shelf 72 ].

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38.

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Pocket Advertising : The Essentials of the Business of Advertising from A to Z/ Caroline Marshall by

Marshall, Caroline

Material type:

Text

Publication details: London : Profile Books , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.9 MAR [ Shelf 8 ], ...

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39.

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The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why / Godfrey Harris. by

Harris, Godfrey, 1937-

Edition: 1st ed.

Material type:

Text

Publication details: Los Angeles, Calif. : Americas Group, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.133 HAR [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.133 HAR [ Shelf 72 ].

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40.

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Advertising And The Mind of The Consumer : What Works, What Doesn't ,and Why / Max Sutherland & by

Sutherland, Max

Material type:

Text

Publication details: Crows Nest : NSW ; Allen & Unwin, 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1019 SUT [ Shelf 80].

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