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Adland : a global history of advertising / Mark Tungate.

By: Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2007.Description: x, 278 p. : ill. (some col.) ; 24 cmISBN:
  • 9780749452582
Other title:
  • Ad land
Subject(s): DDC classification:
  • 659.109 TUN [ Shelf 72 ]
LOC classification:
  • 659.109 TUN
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 659.109 TUN [ Shelf 72 ] (Browse shelf(Opens below)) 0 Not for loan 0007609
Book Indian Institute Of Management, Shillong 659.109 TUN [ Shelf 72 ] (Browse shelf(Opens below)) 1 Available 0007610

Includes bibliographical references (p. [269]-271) and index.

Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .

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