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The (un)common sense of advertising : getting the basics right / Sanjay Tiwari.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications Inc., 2003.Description: 322 p. ; 22 cmISBN: - 0761997350
- 0761997369 (pbk.)
- 659.1 TIW [ Shelf 80]
- 659.1 TIW
Contents:
The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
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Reference
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Indian Institute Of Management, Shillong | 659.1 TIW [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0004941 |
Includes bibliographical references and index.
The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
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