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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005.Description: 260 p. : ill. ; 24 cmISBN: - 8178295490 (India : pbk)
- 0761933549 (U.S. : pbk)
- 659.1 HAL [ Shelf 80]
- 659.1 HAL
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Reference
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Indian Institute Of Management, Shillong | 659.1 HAL [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0004957 |
Includes bibliographical references (p. [253]) and index.
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