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Foundations of marketing / David Jobber and John Fahy. by
Edition: 2nd ed.
Material type:  Text
Publication details: New Delhi : Tata McGraw-Hill Publishing company limited, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 JOB [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 JOB [ Shelf 67 ].
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Marketing concepts and cases / Michael J Etzel, Bruce J Walker & William J Stanton by
Edition: 13th ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (23)Call number: 658.8 ETZ [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ETZ [ Shelf 66 ].
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Marketing / Dhruv Grewal, Michael Levy. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi: Tata McGraw-Hill Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8 GRE [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRE [ Shelf 66 ].
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Marketing management / Russell S. Winer. by
Edition: 3rd ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 WIN [ Shelf 67 ], ...
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Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Material type: Text
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 CZI [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 CZI [ Shelf 66 ].
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Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type: Text
Publication details: Boston, MA : Elsevier/Butterworth Heinemann, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 DRU [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DRU [ Shelf 66 ].
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Marketing management / Rajan Saxena. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SAX [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SAX [ Shelf 66 ].
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