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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
Material type:
TextPublication details: Los Angeles : SAGE Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN: - 9781412956475
- 658.8 KOT [ Shelf 66 ]
- 658.8 KOT
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Indian Institute Of Management, Shillong | 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) | 0 | Available | 0002310 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) | 1 | Checked out | 14/03/2022 | 0002311 | ||||||||||||
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Indian Institute Of Management, Shillong | 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) | 2 | Available | 0002312 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) | 3 | Available | 0002313 |
Includes bibliographical references (p. 403-427) and indexes.
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