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Marketing management / Russell S. Winer.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 3rd edDescription: xxix, 458 p. : col. ill. ; 29 cmISBN:
  • 0131963341
  • 9780131963344
  • 9780131963344
Subject(s): DDC classification:
  • 658.8 WIN [ Shelf 67 ]
LOC classification:
  • 658.8 WIN
Online resources:
Contents:
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 WIN [ Shelf 67 ] (Browse shelf(Opens below)) 0 Available 0005935
Book Indian Institute Of Management, Shillong 658.8 WIN [ Shelf 67 ] (Browse shelf(Opens below)) 1 Available 0005936

Includes bibliographical references (p. 447-466) and indexes.

Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.

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