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Marketing research / Alvin C. Burns, Ronald F. Bush. by

Edition: 5th ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 BUR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 BUR [ Shelf 70 ].

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Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by

Material type:

Text

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 SCH [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 SCH [ Shelf 70 ].

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Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. by

Edition: 9th ed.

Material type:

Text

Publication details: Mason, Ohio : Thomson/South-Western, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.83 CHU [ Shelf 70 ], ...

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Marketing research / David J. Luck, Ronald S. Rubin. by

Edition: 7th ed.

Material type:

Text

Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1987

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 LUC [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 LUC [ Shelf 70 ].

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Marketing research for managers / Sunny Crouch, Matthew Housden. by

Edition: 3rd ed.

Material type:

Text

Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 CRO [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 CRO [ Shelf 70 ].

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 HAI [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 HAI [ Shelf 70 ].

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Marketing research / David A. Aaker, V. Kumar, George S. Day. by

Edition: 7th ed.

Material type:

Text

Publication details: New York : Wiley, c2001

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 AAK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 AAK [ Shelf 70 ].

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Essentials of marketing research / William G. Zikmund, Barry J. Babin. by

Edition: 3rd ed.

Material type:

Text

Publication details: Mason, Ohio : Thomson/South-Western, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 ZIK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 ZIK [ Shelf 70 ].

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Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhushan Dash by

Edition: 5th ed.

Material type:

Text

Publication details: New Delhi : Pearson c2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.83 MAL [ Shelf 70 ], ...

10.

Marketing research : text and cases / Rajendra Nargundkar. by

Nargundkar, Rajendra

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : McGraw-Hill, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 NAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 NAR [ Shelf 70 ].

11.

Marketing research / G. C. Beri. by

Beri, G. C

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi : McGraw-Hill, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 BER [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 BER [ Shelf 70 ].

12.

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Marketing research : concepts and cases / Donald R. Cooper and Pamela S. Schindler. by

Material type:

Text

Publication details: New Delhi : McGraw-Hill, 2006

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 COO [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 COO [ Shelf 70 ].

13.

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Marketing research : concepts and practices in india / S. Shajahan. by

Shajahan, S

Material type:

Text

Publication details: Delhi : Macmillan, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.830954 SHA [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.830954 SHA [ Shelf 70 ].

14.

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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by

Edition: 10th ed.

Material type:

Text

Publication details: Mason, Ohio : Thomson Business and Economics, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BLA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BLA [ Shelf 70 ].