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Marketing research : a practical approach / Bonita Kolb.

By: Material type: TextPublication details: Los Angeles : SAGE, 2008.Description: xiii, 292 p. ; 24 cmISBN:
  • 1412947960 (hbk.)
  • 9781412947961 (hbk.)
  • 1412947979 (pbk.)
  • 9781412947978 (pbk.)
Subject(s): DDC classification:
  • 658.83 KOL [ Shelf 80]
LOC classification:
  • 658.83 KOL
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.83 KOL [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0003379

Includes bibliographical references (p. [280]-287) and index.

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