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Aesthetics in marketing / Rajat K. Baisya, G.Ganesh Das. by

Baisya, Rajat K
Das, G. Ganesh

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8001 BAI [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8001 BAI [ Shelf 67 ].

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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar. by

Ramesh Kumar, S

Edition: 1st impression.

Material type:

Text

Publication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006

Other title:

Consumer behaviour

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].

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We are like that only : understanding the logic of consumer India / Rama Bijapurkar. by

Bijapurkar, Rama

Material type:

Text

Publication details: New Delhi : Penguin books, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 BIJ [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 BIJ [ Shelf 3 ].

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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by

Tellis, Gerard J, 1950-

Material type:

Text

Publication details: Thousand Oaks, Calif. : SAGE Publications, c2004

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 659.1 TEL [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 TEL [ Shelf 72 ].

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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar. by

Panwar, J. S, 1948-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 381.0954 PAN [ Shelf 77].

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Information, incentives and the economics of control / G.C. Archibald. by

Archibald, G. C, 1926-

Edition: Digitally printed 1st pbk. version

Material type:

Text

Publication details: New York : Cambridge University Press, 2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330 ARC [ Shelf 74 ].

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Political virtue and shopping : individuals, consumerism, and collective action / Michele Micheletti. by

Micheletti, Michele

Material type:

Text

Publication details: New York : Palgrave Macmillan, 2003

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 306.3 MIC [ Shelf 74 ].

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How customers think : essential insights into the mind of the market / Gerald Zaltman. by

Zaltman, Gerald

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 ZAL [ Shelf 80].

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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by

Gilmore, James H, 1959-
Pine, B. Joseph

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2007

Online resources:

Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 79].

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Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller. by

Vee, Jimmy, 1975-
Miller, Travis, 1977-
Bauer, Joel, 1960-

Material type:

Text

Publication details: Hoboken, N.J. : John Wiley & Sons, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.82 VEE [ Shelf ].

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11.

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Branded male : marketing to men / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.80081 TUN [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80081 TUN [ Shelf 67 ].

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12.

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Marketing through turbulent times / Jenny Darroch. by

Darroch, Jenny

Material type:

Text

Publication details: New York : Palgrave Macmillan, 2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DAR [ Shelf 80].

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13.

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The truth about what customers want / Michael R. Solomon. by

Solomon, Michael R

Series: The truth about | Truth about (FT Press)

Material type:

Text

Publication details: Upper Saddle River, N.J. : FT Press, c2009

Other title:

What customers want

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8342 SOL [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SOL [ Shelf 70 ].

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14.

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Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism / Margaret M. Polski. by

Polski, Margaret M

Material type:

Text

Publication details: Upper Saddle River, N.J. : FT Press, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.019 POL [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.019 POL [ Shelf 3 ].

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15.

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Customer visits : building a better market focus / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 MCQ [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 MCQ [ Shelf 70 ].

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16.

Understanding rural consumers to devise an approach to gather consumer insights that feeds into brands rural marketing strategy / Debasish Brahma by

Brahma, Debasish (2011PGP008)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.10954.

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17.

Design and Implementation of a Marketing Strategy Improve the Brand Awareness and Visibility of Daily Dump / Nidhi Agarwal by

Agarwal, Nidhi (2011PGP027)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8343.

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18.

To Evaluate the Customer Profile for MPV : J1 Segment Customers / Apoorva Shukla by

Shukla, Apoorva (2011PGP005)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.878.

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19.

Study of Practice and Concept of Home Delivery of Milk / Kanmingam Phungshok by

Phungshok, Kanmingam (2011PGP020)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 630.

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20.

A Study of Buying Motives, Purchase Behavior of Consumers and Demand Drivers of the Indian Tractor Industry / Jasdeep Singh Bhatia and Shipra Gupta by

Bhatia, Jasdeep Singh (2011PGP017)
Gupta Shipra ( 2011PGP041)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834.

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