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Results of search for 'au:"McDonald, Malcolm."'
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Authors
De Chernatony, L.
Dunbar, Ian
McDonald, Malcolm
Meldrum, Mike
Wilson, Hugh
Woodburn, Diana
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Branding (Marketing)
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1.
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The new marketing : transforming the corporate future /
Malcolm McDonald and Hugh Wilson.
by
McDonald, Malcolm
Wilson, Hugh
, 1962-
Material type:
Text
Publication details:
Oxford ;
Boston : Butterworth-Heinemann,
2002
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.8 McD [ Shelf 66 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.8 McD [ Shelf 66 ]
.
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2.
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Market segmentation : how to do it, how to profit from it /
Malcolm McDonald and Ian Dunbar.
by
McDonald, Malcolm
Dunbar, Ian
, 1951-
Edition:
[3rd ed.].
Material type:
Text
Publication details:
Oxford ; MA :
Elsevier/Butterworth-Heinemann,
2004
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.802 McD [ Shelf 67 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.802 McD [ Shelf 67 ]
.
Place hold
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3.
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Marketing in a nutshell : key concepts for non-specialists /
Mike Meldrum and Malcolm McDonald.
by
Meldrum, Mike
McDonald, Malcolm
Material type:
Text
Publication details:
Amsterdam ; Boston :
Elsevier,
c2007
Online resources:
Click here to access online
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.8 MEL [ Shelf 66 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.8 MEL [ Shelf 66 ]
.
Place hold
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4.
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Creating powerful brands in consumer, service and industrial markets /
Leslie de Chernatony and Malcolm McDonald.
by
De Chernatony, L. (Leslie)
McDonald, Malcolm
Edition:
3rd ed.
Material type:
Text
Publication details:
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
c2003
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.827 CHE [ Shelf 69 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.827 CHE [ Shelf 69 ]
.
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5.
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Key account management : the definitive guide /
Malcolm McDonald and Diana Woodburn.
by
McDonald, Malcolm
Woodburn, Diana
Edition:
2nd ed.
Material type:
Text
Publication details:
Amsterdam ; Boston :
Butterworth-Heinemann,
2007
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(2)
Call number:
658.1511 MCD [ Shelf 47 ], ..
.
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6.
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Malcolm McDonald on marketing planning : understanding marketing plans and strategy /
Malcolm McDonald.
by
McDonald, Malcolm
Material type:
Text
Publication details:
London : Philadelphia :
Kogan Page,
2008
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.802 MCD [ SHelf 67 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.802 MCD [ SHelf 67 ]
.
Place hold
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(remove)
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