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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type:  Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 AAK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 AAK [ Shelf 70 ].
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 BAT [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BAT [ Shelf 72 ].
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Developing business strategies / David A. Aaker. by
Edition: 6th ed.
Material type: Text
Publication details: New York : J. Wiley, c2001
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 AAK [ Shelf 78].
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by
Edition: 2nd ed.
Material type: Text
Publication details: New York : Wiley, c2002
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KUM [ Shelf 70 ].
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Strategic market management / David A. Aaker. by
Edition: 7th ed.
Material type: Text
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 AAK [ Shelf 54]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 AAK [ Shelf 54].
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