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Strategic market management / David A. Aaker.

By: Material type: TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 7th edDescription: xii, 356 p. : ill. ; 23 cmISBN:
  • 9788126516049
Subject(s): DDC classification:
  • 658.8 AAK [ Shelf 54]
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 AAK [ Shelf 54] (Browse shelf(Opens below)) 1 Available 0008187
Reference Indian Institute Of Management, Shillong 658.8 AAK [ Shelf 54] (Browse shelf(Opens below)) 0 Not for loan 0008186

Includes bibliographical references and index.

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