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International economics / Thomas A. Pugel. by
Edition: 13th ed.
Material type:  Text
Publication details: New delhi Tata McGraw-Hill Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (10)Call number: 337 PUG [ Shelf 26 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 337 PUG [ Shelf 26 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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Foundations of marketing / David Jobber and John Fahy. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill Publishing company limited, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 JOB [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 JOB [ Shelf 67 ].
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Marketing concepts and cases / Michael J Etzel, Bruce J Walker & William J Stanton by
Edition: 13th ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (23)Call number: 658.8 ETZ [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ETZ [ Shelf 66 ].
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Marketing / Dhruv Grewal, Michael Levy. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi: Tata McGraw-Hill Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.8 GRE [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRE [ Shelf 66 ].
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Marketing management / Rajan Saxena. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SAX [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SAX [ Shelf 66 ].
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Services marketing : text and cases / Rajendra Nargundkar. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 NAR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 NAR [ Shelf 67 ].
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The Nuts and bolts of CRM (Customer Relationship Management) / Dhruv Nath. by
Material type: Text
Publication details: Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 NAT [Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 NAT [Shelf 69 ].
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Leading through relationship marketing / Richard Batterley. by
Material type: Text
Publication details: New Delhi: Tata McGraw-Hill, 2004
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BAT [ Shelf 69 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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Relationship marketing : text and cases / S. Shajahan. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.812 SHA [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].
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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SEN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SEN [ Shelf 69 ].
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Buiding brand value : five stpes to building powerful brands / M. G. Parameswaran. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 PAR [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 PAR [ Shelf 69 ].
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Retailing management / Michael Levy, Barton A. Weitz and Ajay pandit. by
Edition: 6th ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 LEV [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 LEV [ Shelf 71 ].
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