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E-Service : new directions in theory and practice / edited by Roland T. Rust and P.K. Kannan. by

Rust, Roland T
Kannan, P. K

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2002

Other title:

EService : new directions in theory and practice

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.872 RUS [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 RUS [ Shelf 71 ].

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Developing decision-making skills for business / Julian L. Simon. by

Simon, Julian Lincoln, 1932-

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 158.7 SIM [ Shelf 16 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 158.7 SIM [ Shelf 16 ].

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Sustainable strategic management / W. Edward Stead and Jean Garner Stead, with Mark Starik. by

Stead, W. Edward
Stead, Jean Garner
Starik, Mark, 1951-

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2004

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 STE [ Shelf 78].

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Underwriting the internet : how technical advances, financial engineering, and entrepreneurial genius are building the information highway / Leslie S. Hiraoka. by

Hiraoka, Leslie S, 1941-

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, Inc., c2005

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 025.04 HIR [ Shelf 73 ].

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When ads work : new proof that advertising triggers sales / John Philip Jones. by

Jones, John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: Armonk, N.Y. : Sharpe, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 JON [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JON [ Shelf 72 ].

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Advertising management / Donald W. Jugenheimer and Larry D. Kelley. by

Jugenheimer, Donald W
Kelley, Larry D, 1955-

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JUG [ Shelf 80].

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The science and art of branding / Giep Franzen and Sandra Moriarty. by

Franzen, Giep
Moriarty, Sandra E. (Sandra Ernst)

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 FRA [ Shelf 80].

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Principles of knowledge management : theory, practices, and cases / Elie Geisler and Nilmini Wickramasinghe. by

Geisler, Eliezer, 1942-
Wickramasinghe, Nilmini

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038 GEI [ Shelf 79].

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Introduction to game theory in business and economics / Thomas J. Webster. by

Webster, Thomas J

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Not available: Indian Institute Of Management, Shillong: Checked out (1).

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10.

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Global strategic management / Gerardo R. Ungson and Yim-Yu Wong. by

Ungson, Gerardo R
Wong, Yim-Yu, 1961-

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 UNG [ Shelf 78].

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11.

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Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer. by

Kelley, Larry D, 1955-
Jugenheimer, Donald W

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 KEL [ Shelf 80].

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12.

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Basics of international business / James P. Neelankavil and Anoop Rai. by

Neelankavil, James P
Rai, Anoop, 1955-

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.049 NEE [ Shelf 77].

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13.

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Employment regulation in the workplace : basic compliance for managers / by Robert K. Robinson, Geralyn McClure Franklin, Robert F. Wayland. by

Robinson, Robert K
Franklin, Geralyn McClure
Wayland, Robert F

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 344.7301 ROB [ Shelf 76].

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14.

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Catalytic conversations : organizational communication and innovation / Ann C. Baker. by

Baker, Ann C

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.45 BAK [ Shelf 79].

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15.

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Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver. by

Oliver, Richard L, 1945-

Edition: 2nd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 OLI [ Shelf 80].

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16.

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Knowledge management : systems and processes / Irma Becerra-Fernandez and Rajiv Sabherwal ; foreword by Cyrus F. Gibson. by

Becerra-Fernandez, Irma, 1960-
Sabherwal, Rajiv

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038 BEC [ Shelf 79].

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17.

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The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions,/ Lusch, Robert. F, Vargo Stephen L forwarded by Ruth N. Bolton & Frederick E Webster Jr. by

Lusch, Robert .F
Vargo Stephen. L

Material type:

Text

Publication details: New York : M.E. Sharpe, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LUS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LUS [ Shelf 67 ].

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18.

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Customer visits : building a better market focus / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 MCQ [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 MCQ [ Shelf 70 ].

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19.

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International trade and economic growth / Hendrik Van den Berg and Joshua J. Lewer. by

Van den Berg, Hendrik, 1949-
Lewer, Joshua J, 1972-

Material type:

Text

Publication details: Armonk, New York : M.E. Sharpe, c2007

Availability: No items available.

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20.

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The new public service : serving, not steering / by Janet V. Denhardt and Robert B. Denhardt. by

Denhardt, Janet Vinzant
Denhardt, Robert B

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, NY : M.E. Sharpe, c2011

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 351 DEN [ Shelf 76 ].

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