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Advertising management / Donald W. Jugenheimer and Larry D. Kelley.
Material type:
TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: vii, 222 p. : ill. ; 24 cmISBN: - 9780765622600 (pbk. : alk. paper)
- 0765622602 (pbk. : alk. paper)
- 659.1 JUG [ Shelf 80]
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Reference
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Indian Institute Of Management, Shillong | 659.1 JUG [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0009375 |
Includes bibliographical references and index.
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