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Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type:  Text
Publication details: Boston, MA : Elsevier/Butterworth Heinemann, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 DRU [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DRU [ Shelf 66 ].
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Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text
Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 CRO [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 CRO [ Shelf 70 ].
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Principles of retailing / John Fernie, Christopher Moore, Suzanne Fernie. by
Material type: Text
Publication details: Oxford, UK ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 FER [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 FER [ Shelf 71 ].
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Meeting customer needs / Ian Smith. by Series: [Institute of Management series]
Edition: 3rd ed.
Material type: Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 SMI [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 SMI [ Shelf 70 ].
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Advalue : twenty ways advertising works for business / edited by Leslie Butterfield. by
Material type: Text
Publication details: Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 659.1 BUT [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BUT [ Shelf 72 ].
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The Practice of advertising / edited by Adrian R. Mackay. by
Edition: 5th ed.
Material type: Text
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 MAC [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 MAC [ Shelf 72 ].
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