Results
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81.
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82.
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The Nuts and bolts of CRM (Customer Relationship Management) / Dhruv Nath. by
Material type:  Text
Publication details: Delhi : Tata McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 NAT [Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 NAT [Shelf 69 ].
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83.
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84.
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85.
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Services marketing : the Indian context / R. Srinivasan. by
Material type: Text
Publication details: New Delhi : Prentice-Hall, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.80954 SRI [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80954 SRI [ Shelf 68 ].
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86.
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87.
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Leading through relationship marketing / Richard Batterley. by
Material type: Text
Publication details: New Delhi: Tata McGraw-Hill, 2004
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BAT [ Shelf 69 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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88.
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89.
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90.
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Relationship marketing : text and cases / S. Shajahan. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.812 SHA [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].
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91.
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Marketing and branding : the Indian scenario / S. Ramesh Kumar. by
Material type: Text
Publication details: New Delhi : Dorling Kindersley (India), 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 69 ].
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92.
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93.
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94.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SEN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SEN [ Shelf 69 ].
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95.
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Buiding brand value : five stpes to building powerful brands / M. G. Parameswaran. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 PAR [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 PAR [ Shelf 69 ].
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96.
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97.
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98.
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99.
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100.
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Marketing research : text and cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 NAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 NAR [ Shelf 70 ].
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