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41.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type:  Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SEN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SEN [ Shelf 69 ].
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42.
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43.
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44.
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Buiding brand value : five stpes to building powerful brands / M. G. Parameswaran. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 PAR [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 PAR [ Shelf 69 ].
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45.
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46.
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47.
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Marketing research : text and cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 NAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 NAR [ Shelf 70 ].
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48.
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Marketing research / G. C. Beri. by
Edition: 4th ed.
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 BER [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 BER [ Shelf 70 ].
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49.
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50.
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51.
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52.
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Retailing management / Michael Levy, Barton A. Weitz and Ajay pandit. by
Edition: 6th ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 LEV [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 LEV [ Shelf 71 ].
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53.
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54.
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Principles of management / Charles W.L. Hill, Steven L. McShane. by
Material type: Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 HIL [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 HIL [ Shelf 41 ].
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55.
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Information technology for management / Henry C. Lucas, Jr. by
Edition: 7th ed.
Material type: Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 004.068 LUC [ Shelf 9 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 004.068 LUC [ Shelf 9 ].
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56.
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Desi dream merchants / A. G. Krishnamurthy. by
Material type: Text
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 KRI [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 KRI [ Shelf 3 ].
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57.
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58.
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59.
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60.
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Software project management / Bob Hughes. by
Edition: 4th ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.404 HUG [ Shelf 56 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.404 HUG [ Shelf 56 ].
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