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301.

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Cases in entrepreneurship : the venture creation process / [edited by] Eric A. Morse, Ronald K. Mitchell. by

Morse, Eric A
Mitchell, Ronald K

Series: The Ivey casebook series

Material type:

Text

Publication details: New Delhi : Thousand Oaks, Calif. : SAGE Publications, c2006

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.11 MOR [ Shelf 75].

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302.

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Manager to CEO : corporate wisdom for survival and success / Walter Vieira. by

Vieira, Walter, 1938-

Material type:

Text

Publication details: New Delhi ;Thousand Oaks, Calif. : Response Books, c2005

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.409 VIE [ Shelf 79].

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303.

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Adventures in management : a saga of managing in a developing country / Kenneth Abeywickrama. by

Abeywickrama, Kenneth

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.409 ABE [ Shelf 79].

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304.

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Developmental aspects of entrepreneurship / edited by Shivganesh Bhargava. by

Bhargava, Shivganesh, 1959-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.04 BHA [ Shelf 75 ].

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305.

Women Entrepreneurship in India / by Anil kumar by

Kumar Anil

Material type:

Text

Publication details: New Delhi, India : Regal Publications, 2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.04 KUM [ Shelf 75 ].

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306.

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India's globalization : evaluating the economic consequences / Baldev Raj Nayar. by

Nayar, Baldev Raj
East-West Center Washington

Series: Policy studies ; 22 | Policy studies (East-West Center Washington) ; 22.

Material type:

Text

Publication details: New Delhi : Vistaar publication c2006

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 337.54 NAY [ Shelf 75 ].

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307.

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Understanding emerging markets : building business BRIC by brick / Stefano Pelle. by

Pelle, Stefano, 1964-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, 2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.5091724 PEL [ Shelf 75 ].

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308.

Customer value investment : formula for sustained business success / Gautam Mahajan. by

Mahajan, Gautam, 1946-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MAH [ Shelf 80].

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309.

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Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by

Jain, Gautam Raj
Ahluwalia, Raunica, 1981-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.800954 JAI [ Shelf 10].

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310.

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Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by

Xavier, M. J, 1953-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 XAN [ Shelf 80].

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311.

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Tourism towards 21st century / Sunil Gupta, S.P. Bansal. by

Gupta, Sunil, Dr
Bansal, S. P, 1965-

Material type:

Text

Publication details: New Delhi : Deep & Deep Publications, c1998

Other title:

Tourism towards twenty first century

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4791 GUP [ Shelf 57 ].

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312.

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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by

Kapoor, Jagdeep, 1960-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2003

Other title:

Eighteen brand astras

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

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313.

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Sales and distribution management : an Indian perspective / Pingali Venugopal. by

Venugopal, Pingali, 1958-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, [Calif.] : Response Books, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 VEN [ Shelf 80].

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314.

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International marketing management : text and cases / U.C. Mathur. by

Mathur, U. C, 1938-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.84 MAT [ Shelf 80].

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315.

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Delivering service quality : managerial challegnes for the 21st century / M. Raghavachari and K. V. Ramani. by

Raghavachari, M
Ramani, K. V

Material type:

Text

Publication details: Delhi : Macmillan, 2000

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8343 RAG [ Shelf 80].

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316.

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Managing India's small industrial economy : the catalytic role of industrial counsellors and policy makers / V. Padmanand, V.G. Patel. by

Padmanand, V, 1967-
Patel, V. G

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2004

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.6420954 PAD [ Shelf 75 ].

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317.

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Economy and organization : Indian institutions under the neoliberal regime / edited by Amiya Kumar Bagchi. by

Bagchi, Amiya Kumar

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, c1999

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.60954 BAG [ Shelf 75 ].

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318.

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27 brand practices : twenty seven action packed strategies for building winning brands / Jagdeep Kapoor. by

Kapoor, Jagdeep

Material type:

Text

Publication details: Delhi : Macmillan, 2004

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KAP [ Shelf 80].

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319.

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Fundamentals of sales management / Ramneek Kapoor. by

Kapoor, Ramneek

Material type:

Text

Publication details: Delhi : Macmillan, 2005

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 KAP [ Shelf 80].

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320.

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Brand management : text and cases / U. C. Mathur. by

Mathur, U. C

Material type:

Text

Publication details: Delhi : Macmillan, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf ].

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