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261.

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Ten deadly marketing sins : signs and solutions / Philip Kotler. by

Kotler, Philip

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2004

Other title:

10 deadly marketing sins

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 KOT [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KOT [ Shelf 67 ].

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262.

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Strategic marketing management / Carol H. Anderson, Julian W. Vincze. by

Anderson, Carol H
Vincze, Julian W

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Houghton Mifflin, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 AND [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 AND [ Shelf 67 ].

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263.

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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. by

Mullins, John W. (John Walker)

Edition: 2nd ed.

Material type:

Text

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006

Availability: No items available.

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264.

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The SME whitebook : essential handbook for small and medium enterprises, 2009-2010.

Material type:

Text

Publication details: New Delhi : Businessworld, [2009]

Other title:

SME whitebook, 2009-2010
SME white book
Small and medium enterprises whitebook

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 338.6420954 BUS, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.6420954 BUS.

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265.

The marketing whitebook 2009-2010 : The Marketers Essential Handbook

Material type:

Continuing resource

Publication details: New Delhi : Businessworld

Other title:

Marketing white book
Businessworld marketing whitebook
BW marketing whitebook

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 BUS, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BUS.

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266.

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The Marketing Whitebook 2010-2011 : One Stop Guide for Marketers

Material type:

Text

Publication details: New Delhi : Business World

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267.

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No Money Marketing : From Upstart to Big Brand on A Frugal Budget / Jessie Paul by

Paul, Jessie

Material type:

Text

Publication details: New Delhi : Tata McGraw Hill , 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 PAU [ Shelf 66 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAU [ Shelf 66 ].

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268.

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Perspectives On Promotion And Database Marketing : The Collected Works of Robert C Blattberg,/ Greg M Allenby by

Blattberg, Robert C, 1942-
Allenby, Greg M

Material type:

Text

Publication details: Singapore : World Scientific, 2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 BLA [ Shelf 80].

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269.

Film Marketing / Finola Kerrigan by

Kerrigan, Finola

Material type:

Text

Publication details: Burlington : Elsevier , 2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KER [ Shelf 80].

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270.

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Improving Marketing Effectiveness : The Methods and Tools that Work Best ,/ Robert Shaw by

Shaw, Robert

Material type:

Text

Publication details: New Delhi : Viva Books, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SHA [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SHA [ Shelf 66 ].

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271.

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Corporate power in global agrifood governance / edited by Jennifer Clapp and Doris Fuchs. by

Clapp, Jennifer, 1963-
Fuchs, Doris A

Series: Food, health, and the environment | Food, health, and the environment

Material type:

Text

Publication details: Cambridge, Mass. : MIT Press, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 382.41 CLA [ Shelf 77].

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272.

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The green marketing manifesto / John Grant. by

Grant, John, 1964-

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRA [ Shelf 80].

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273.

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The science and art of branding / Giep Franzen and Sandra Moriarty. by

Franzen, Giep
Moriarty, Sandra E. (Sandra Ernst)

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 FRA [ Shelf 80].

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274.

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by

Salinas, Gabriela

Material type:

Text

Publication details: Chichester, U.K. : Wiley, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 657.7 SAL [ Shelf 77].

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275.

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The business of media distribution : monetizing film, tv, and video content / Jeff Ulin. by

Ulin, Jeff

Material type:

Text

Publication details: Burlington, MA : Focal Press, 2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 384.068 ULI [ Shelf 77].

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276.

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Advanced Theory and Practice in Sport Marketing / Eric C Schwarz and Jason D Hunter by

Schwarz, Eric C

Material type:

Text

Publication details: Burlington : Butterworth-Heinemann; Elsevier , 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 796.0698 SCH [ Shelf 57 ].

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277.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by

Schiffman, Leon G
Kanuk, Leslie Lazar

Edition: 9th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.8342 SCH [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH [ Shelf 70 ].

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278.

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The economics of tourism / Mike Stabler, Andreas Paptheodorou and M. Thea Sinclair by

Stabler, Mike
Sinclair, M. Thea
Papatheodorou, Andreas

Series: Routledge advances in tourism ; 3

Edition: 2nd ed.

Material type:

Text

Publication details: London, [England] : Routledge, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 338.4971 STA [ Shelf 57 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4971 STA [ Shelf 57 ].

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279.

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity,/ Shelby D. Hunt by

Hunt, Shelby D

Material type:

Text

Publication details: New York : M.E. Sharp, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 HUN [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 HUN [ Shelf 67 ].

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280.

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The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions,/ Lusch, Robert. F, Vargo Stephen L forwarded by Ruth N. Bolton & Frederick E Webster Jr. by

Lusch, Robert .F
Vargo Stephen. L

Material type:

Text

Publication details: New York : M.E. Sharpe, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 LUS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 LUS [ Shelf 67 ].

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